Spam laws are based around the fact that you need to be able to prove you have someone’s permission to email them.
HOW TO GET PERMISSION:
1 Add a section to your businesses Terms and Conditions that your customer signs, informing them you will send out emails from time to time.
2. Add a tick box to a forms asking ‘would you like to go on our email list for promotions and advice’.
3. Add to your website an ‘Opt in’ box where people can voluntarily sign up to your email promotions.
YOUR EMAILS
There are a number of things that you should included in an email in order to keep yourself from being picked up as spam and help you avoid any legal problems.
Those are:
In your emails you need to have:
1. Your business name
2. Your business address (A Post Office Box won’t do, it must be a physical address)
3. An unsubscribe link
So far this is what the CAN-SPAM Act sets as a standard.
Aweber is the favourite bulk mailing company to professional internet marketers.
Aweber keep to these guidelines and are strongly anti spam.
Spamming is illegal under United States law and you should check the law in your country. However, if you don’t know the law in your country be aware that the United States are ahead of most countries in terms of internet marketing so what ever happens there usually rolls on to happen in other countries years later.
My Disclaimer: Anything on this site is not legal advice. Please source your own legal council on these matters. I am not a lawyer. I am simply sharing my own experience and research with you.
AN EXAMPLE E-MAIL:
******************************************
You are receiving this email because you have
purchased a product from Exampleurl.com
If you think that you are receiving this information in error,
please click on our opt out link at the bottom of this
message.
If you have questions concerning this email or your
purchase please contact us on (phone Number)
or (email address)
========================
Business Name
55 Example St
Sydney, Nsw 2000
Australia
========================
If you no longer wish to receive communication from us
Unsubscribe Here
Did you get forwarded this email and
want to get on this List?
Click here to subscribe (unsubscribe anytime)
******************************************
AN EXAMPLE TO ADD TO YOUR TERMS AND CONDITIONS:
By purchasing anything from this website/our business you may receive promotional emails from time to time from us. You can unsubscribe anytime.
…
As an aside, I found this interesting article about how Spammers get email addresses… www.newcreations.net/webmaster/spam.html
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