Google Adwords is paid advertising on Google
To look at Google Adwords in action simply do a Google search on any topic, and where it says ‘sponsored links’ – those are the paid ads.
Costs vary from 5c a click all the way to $50 a click or more – but most markets have clicks prices between 1c and $5 on average.
When you advertise on search terms that are specific (relevant) and local (you specify what locality you want to advertise in) you are on the right track to paying lower cost per click.
To get started: simply open a Google Adwords account and follow the instructions.
Another Advertising Tip
If you want to stand out from the crowd and dominate your competition in your local area you should definately advertise in Yahoo.com and Msn.com paid advertising too. Not many businesses do this because most only stick with Google.
To give you an idea of figures, the split percentages as of January 2009 (stats by Nielsen Online) of search engine use are…
Google 62.8% Yahoo 16.2% Msn/Windows Live Search 11.2%
I recommend you pick up that good quality extra business in the other two search engines where you’re competition isn’t hanging around.
